No one really thinks about trailers, they are just there as part of the moviegoing experience. Some are good and some are bad. Odds are that most you can't remember.
A new trailer available on the "The Hitchhikers Guide to the Galaxy" site(Trailer 3) offers an ironic take on the business of trailers. It's funny, you might like it; Someone with the typical trailer voice says
" Movie trailers are designed to give you an idea of the movie in question in a very short span of time" he goes on to sarcastically mention fantastic explosions, women in bikinis, villains, physical violence, promise of true love, dolphins?"
That's a funny and entertaining take at trailers, check out an article from The Seattle Times where the writer goes on to explain the politics and dealmaking between studio exec's and exhibitors: the article is about who decides which trailer will be placed before a movie? Where is the only proven place where ads are guaranteed to reach moviegoers? Where is the most coveted spot for a trailer?What are some backdoor ways in which studios reward theater chains for playing their trailers?
Finally check out the following trailer...it's fantastic